Using influencer content to raise awareness.
Chopard Eyewear
In the absence of having own channels in the region, Chopard Eyewear represented by their distributor, came to us to help them raise awareness on the positioning and the elite nature of their superior frames and sunglasses.
Services
Creative Content Strategy
Creative Direction
Content Production
Ad Campaign Production
Influencer Management
Public Relations
Paid Media Management
The Solution
We worked on a series of content featuring some of the region’s most relevant influencers to showcase individual collections from the brand that most suited the chose star and their community.
The Strategy
We used listening and our network to hand pick influencers that would best showcase their different collections in line with their own sense of style. We creatively directed and produced content that resonated and was genuinely loved by the targeted communities who connected and eventually purchased.
The Outcome
Each campaign gained over 5 million views through content sharing and paid creating a huge amount of awareness for the brand and creating a massive impact for distributors at point of sale gauged by the sales of the unique collections.
‘We’ve worked with Capital D for several years on successful annual campaigns for content and media. Their creativity and committment to find the best solutions keeps us coming back for all our brands’
Stelios Skordalakis
GM, De Rigo
Interested in working together? Let's talk.
