Launching a luxury fashion e-commerce platform.
lebs.com
To position and create a digital brand guidelines for a fledgling brand and to make it move fast – brand awareness and ultimately sales were immediate points of action.
Services
Creative Content Strategy
Digital Strategy
Brand Strategy
Content Production
Ad Campaign Production
Influencer Management
Paid Media Management
Snap Lens Devlopment
Website Managament
Digital Communcations
The Solution
We were brought on just 2 short weeks pre-launch so a high-impact launch strategy was formed to address all possible opportunities for the brand to succeed fast. A clear brand communication guidelines and strategies for social, content and influencer campaigns was put in place.
The Strategy
lebs.com is the phonetic translation of “your clothes” in Arabic. After crunching data and coupling this with our fashion instincts we developed a strategy for lebs.com that distinguished it from its’ peers and competitors. As a platform that was all about style – individualism, challenging the norms and disrupting the fashion landscape, our fast-moving content strategy utilized an eco-system of channels that were owned, paid, earned and also utilizing some of the most influential on Snapchat, Instagram and YouTube.
The Outcome
Within 3 months, Lebs.com was on the map, and competitors’ were keeping an eye on it.
Within 3 months we witnessed the following:
- 28,346.208 Impressions
- 23,565.000 Engagements
‘Always a pleasure to work with Capital D. Such professional, happy people and you know you’ll receive a quick, innovative and relevant service. They provide just the right balance of professionalism, creativity and customer service to suit our needs.’
Faisal Algain
COO, lebs.com
Interested in working together? Let's talk.
